机构地区: 暨南大学管理学院企业发展研究所
出 处: 《企业活力》 2009年第10期58-62,共5页
摘 要: 华商文化应是一种弘扬传统华商文化之精髓、吸纳全世界文化之优点、创新、融合、发展中的文化集合体。华商文化应当是中国品牌的灵魂,而中国品牌应当是华商文化的主要载体。在华商文化国际化与中国品牌国际化的进程中,华商文化是神,中国品牌是形,按自然界的规律,只有神形合一,神形相谐,二者才能实现较好的发展,也才能实现最终的中国品牌国际化的目标。 Chinese business culture should be a carry forward the essence of traditional Chinese business culture,smoking the benefits of the world's culture,and be a culture collection in the course of innovation,integration,development. Chinese business culture should be the soul of Chinese brands,while Chinese brands should be the main carrier of Chinese business culture.In the process of the internationalization of Chinese business culture and the internationalization of Chinese brands,Chinese business culture is ...