作　　者： ;

机构地区： 贵州大学

出　　处： 《湖南人文科技学院学报》 2008年第4期67-69,73,共4页

摘　　要： 针对我国银行卡产业发展中的市场环境和产业规模等方面的问题而导致的产业竞争力不强的现实。通过考查国外银行卡产业市场中主要参与方、市场特点、竞争格局和银行卡产业的价格形成机制,结合我国银行卡产业的运行机制,研究并提出反映我国银行卡产业市场主体合理利益关系的定价机制。 According to the problems of market circumstances and industry size in the development of our country' s bank card,which lead to the reality of weak competitiveness for our country' s industry of bank card,through checking chief joiners, market characteristics,competitive pattern and price-forming mechanism of bank card industry,combining with operating mecha- nism of our country' s bank card,the pricing mechanism of bank card industry which reflects interest relationship of market princi- pal parts is studied and raised.

关 键 词： 银行卡产业 利益关系 定价机制

领　　域： [经济管理]