作　　者： (令狐大智）; (李怡娜）; ;

机构地区： 广西大学

出　　处： 《中国管理科学》 2023年第4期46-55,共10页

摘　　要： 综合考虑产品低碳水平和消费者低碳偏好对消费者购买行为的影响,建立考虑产品低碳水平和消费者低碳偏好的异质企业博弈竞争模型,研究低碳划分标准与消费者低碳偏好间的关系,及其对企业产量、碳排放和利润的影响。研究表明,低碳划分标准和消费者低碳偏好会影响行业竞争态势和碳排放效果,其中消费者低碳偏好是实现碳减排激励的关键动力,但作用的方向和强度受到低碳划分标准影响;低碳划分标准可分为严格型和宽松型,仅严格型低碳划分标准具有双向激励作用并能够缓解“搭环保便车”问题;消费者低碳偏好向低碳行为的转化受到产品的价格体系的显著影响;在低碳划分标准和消费者低碳偏好的共同作用下,行业能够实现降低平均单位碳排放的目的,但不能降低总排放;同时指出低排放企业碳排放量需求增加的内在原因和传统减排机制的不足,从理论上为我国减排政策制定和企业生产决策提供参考。 The problem of global climate change caused by greenhouse gas emissions has become an important obstacle to promoting sustainable development.With the strengthening of environmental protection publicity and the intensification of climate change,consumers are paying more and more attention to the environmental image of enterprises,tending to buy low-carbon and environmentally friendly products,and willing to pay more for this.In order to better guide consumers to purchase low-carbon products and encourage enterprises to transform into low-carbon production,governments have divided and marked the low-carbon level of products by formulating low-carbon classification standards.At this time,the low-carbon classification standards of products,the relationship between the standards and consumers' low-carbon preferences,and how the two together affect the production decisions of enterprises have become the focus of government and enterprises.Considering the impact of product low-carbon characteristics and consumer low-carbon preferences on consumer purchase behavior,a heterogeneous corporate competition model is employed to study the relationship between the low-carbon classification standards of product and consumer low-carbon preferences,and the impact on corporate production decisions.The result shows that industry competition and emission reduction effects are affected by low-carbon classification standards and consumer low-carbon preferences,the changes in consumer low-carbon preferences is the key power to achieve emission reduction incentive.However,the direction and strength of the action of preferences are determined by the low-carbon classification standards of product.The classification standards can be divided into strict and loose;the strict standard will alleviate the problem of “pick-up” and have a two-way incentive.Moreover,the transformation of consumer low-carbon preferences into low-carbon behavior is significantly affected by the price system of products;the industry can achieve the goal of reduci

关 键 词： 低碳划分标准 低碳偏好 异质企业 激励 碳排放

领　　域： [经济管理—企业管理] [经济管理—国民经济] [理学—运筹学与控制论] [理学—数学]